krista heikes sweeney, founder & CEO
Helping clients with
change that matters.
With over 20 years of strategic marketing experience working on the client side, I understand the critical business need for meaningful, actionable marketing strategies that can inform and drive behaviors at every level of an organization to deliver results.
Prior to starting Heikes Consulting LLC in 2015, I worked at Procter & Gamble and Best Buy where I had the opportunity to learn the fundamentals of marketing and gain first-hand experiences of developing and executing strategic marketing initiatives, inclusive of competitive and brand analysis, new product and service go-to-market launches and market research. My strategic marketing contributions, agility and leadership led to business results for P&G’s Beauty Care Business Unit, Best Buy China and Global Brands, such as Head & Shoulders, Best Buy and Geek Squad.
Krista Sweeney:
Learn, Engage, Give.
Community
Many people have helped me along the way – from family to friends to kind-hearted people that I have never even met. For that, I am extremely thankful and why I choose to give back by volunteering my time and skills to support and help others achieve their dreams and goals.
Previously I served on the Board of Directors for the non-profit organizations of the University of Iowa Alumni Association and Circus Juventas. In addition, I was a member of the Iowa Alumni Leadership Council and served as Chair of the Distinguished Alumni Award Committee.
Education
I have a passion for marketing and learning. I graduated with honors from the University of Iowa with a BBA in Economics and Management Organizations. Earned a MBA in Global Management with a Sports and Entertainment Marketing Certificate from Indiana University.
And, I continuously research for new, innovative marketing strategies and tactics in the marketplace that may be of benefit for my clients.
Family
My husband, Michael, and daughter, Kyleigh, keep me balanced and focused on living life to the fullest each day.
