Insights. Analytics. Action.
Driving analytics into actionable business outcomes.
As a Senior Partner at Tradecraft, we bring together the right talent and a rigorous, adaptable and impactful approach to insights and analytics for our clients to create real action, right now.
Tradecraft, founded by Bill Hoffman, is focused on helping clients generate revenue via Quick Start Analytics while building their internal analytics capabilities.
Clients include the world’s leading companies in retail, financial services, travel, hotels/casinos, advertising, and digital across a wide range of analytic engagements from customer analytics work to analytics supporting digital, marketing, operations, and human resources.
Tradecraft Insights For Business
Selected thought leadership perspectives from Tradecraft on how analytics can create value for your business.
Key Questions for
Navigating the New Normal
Well the future just isn’t what it used to be. While Covid-19 hasn’t changed everything, it has changed enough.
Extracting Value
From Data And Analytics
How can you build effective data analytics capabilities to drive real business value?
Analytics.
Now More Than Ever
Companies that adopt a “Quick Start Analytics” approach will find this move to be their primary driver of success – and survival – in the “Next Normal.”
